Updates to our terms for AI

Figma

June 30, 2024

Use case

Educate & Engage

Tags

Product Update Terms of Use Update

About this email

This email from Figma communicates updates about new AI features and settings available to team admins, including controls over AI usage and content sharing for AI training purposes. It clearly outlines the new AI-related terms added to the Terms of Service and Privacy Policy, emphasizing user control and transparency. The email is structured with informative sections supported by links and visuals, maintaining a straightforward and professional tone suitable for a legal and product update message.

Figma journey

Emails in library 40

Journey span About 1 year and 6½ months

Avg. send gap ~14 days

See all Figma emails

Why this works

**Why this works.** Figma leads with "Updates to our terms for AI" instead of burying the change in a feature announcement, so admins immediately understand this is a governance decision they need to action, not optional product news. The pattern here is "name the obligation before the benefit"; you can lift it for any terms or policy update email where you need users to acknowledge a change rather than passively learn about it.