Updates to Zapier’s Terms of Service

Zapier

February 16, 2024

Use case

Educate & Engage

Tags

About this email

This email from Zapier serves as a notification to users about updates to the Terms of Service effective February 16, 2024, and emphasizes that continued use of the service after March 1, 2024, implies acceptance of these terms. The structure is straightforward, starting with a polite salutation, followed by the update details, a clear call-to-action to review the updated terms or close the account if the user disagrees, and ending with contact information and links to support resources. The tone is formal and respectful, aiming to inform users while providing them with control over their account choices.

Zapier journey

Emails in library 27

Journey span About 1 year and 5½ months

Avg. send gap ~20 days

See all Zapier emails

Why this works

**Why this works.** Zapier leads with a specific effective date (February 16) and a hard deadline for acceptance (March 1), forcing users to make an explicit choice rather than passively ignoring a terms change. The pattern here is "deadlines convert passivity into decisions"; you can lift it for any legal or policy update email where you need users to acknowledge rather than delete.