Brand
Freepik
Subject line
-40% on annual Premium plans? Get it before it’s gone!
Use case
Expand UserAbout this email
This email is a promotional offer from Freepik encouraging users to upgrade to their annual Premium plan with a 40% discount. It features a clear value proposition highlighting access to AI tools, stock content, and benefits like pausing the plan and priority support. The email uses a visually rich layout with multiple images and direct calls-to-action, balancing an enthusiastic and professional tone to motivate early adopters and creative professionals.
Freepik journey
Why this works
**Why this works.** The subject line leads with the discount percentage and scarcity signal ("before it's gone") rather than the product name, so free users already know exactly what they're saving before opening. The pattern here is "lead with the concrete saving, not the SKU"; you can lift it for any upgrade email where price resistance is the barrier and urgency is real.
