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Brand
SemRush
Subject line
Don’t lose your marketing momentum 💪
Semrush Team
November 29, 2024
Use case
Win Back Churned UserAbout this email
This email serves as a product usage upgrade prompt for Semrush users on the free plan, emphasizing their current limitation of 10 requests per day and encouraging them to upgrade to the Semrush Pro plan for full access. The structure uses visual elements like GIFs and images to highlight the benefits of upgrading, outlines the free versus paid features clearly in a table, and includes multiple call-to-action links. The tone is motivational and professional, aiming to retain users by emphasizing growth and expanded capabilities with the upgrade.
