Brand
Loom
Subject line
Jonathan, did you notice the magic of Loom AI in your last video? ✨
Use case
Expand UserAbout this email
This is a SaaS marketing email from Loom encouraging the user to upgrade their subscription to retain access to Loom AI features after their free trial ends. The email uses a clear structure featuring a personalized greeting, a reminder of how many trial uses remain, and a bulleted list of AI-powered video editing benefits. Calls to action are prominently placed, supported by images and resource links, and the tone is friendly, motivating, and informative, aimed at converting the user from free to paid subscription.
Loom journey
Why this works
**Why this works.** The subject line addresses the user by name and asks a yes/no question about their own recent action ("did you notice the magic"), forcing them to recall a concrete moment of value they already experienced rather than promising a feature they haven't tried yet. The pattern here is "anchor upgrades to past usage, not future benefits"; you can lift it for any expand-user email where you want subscribers to connect their existing habit to a paid tier.
