Brand
Grammarly
Subject line
Get more out of Grammarly
Use case
Onboard Free UserAbout this email
This email is a promotional message from Grammarly aimed at encouraging users to upgrade to Grammarly Pro. It features a structured layout with highlighted benefits such as increased productivity, AI-powered writing assistance, tone suggestions, and team collaboration tools. The tone is professional yet approachable, designed to persuade users by emphasizing enhanced features and direct calls to action for upgrading.
Grammarly journey
Why this works
**Why this works.** The subject line "Get more out of Grammarly" frames the upgrade as unlocking value the user already has, not buying a new product, which reduces upgrade friction for free users who are already invested in the tool. The pattern here is "activate before upsell"; you can lift it for any free-to-paid conversion email where the user has proven baseline engagement and just needs permission to access the next tier.
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