Brand
Grammarly
Subject line
New tones, new records – you did great last week!
Use case
Celebrate MilestonesTags
About this email
This email serves as a weekly writing performance update from Grammarly. It provides personalized statistics including writing streaks, productivity, accuracy, vocabulary usage, and tone analysis with comparisons to other users. The layout is visually engaging with icons and progress indicators, and the tone is encouraging and motivational, aiming to inspire continued use and improvement. It also promotes Grammarly Pro features and integration across devices, supplemented with clear calls to action for activating extensions and subscriptions.
Grammarly journey
Why this works
**Why this works.** The subject line pairs a feature announcement ("New tones") with a specific user achievement ("you did great last week"), so readers open for social proof and progress validation instead of skipping a generic product update. The pattern here is "achievement before feature"; you can lift it for any usage summary or milestone email where the user's win is more motivating than the company's news.
