Brand
Grammarly
Subject line
Jonathan, get Pro at a discount for only $7.20/month
Use case
Expand UserAbout this email
This promotional email from Grammarly encourages recipients to upgrade to Grammarly Pro with a limited-time 48-hour 40% discount on an annual plan. The email uses a clear, persuasive tone and features visual elements such as the Grammarly logo and a feature comparison chart to highlight benefits like full-sentence rewrites and automatic tone adjustments. It provides multiple calls-to-action including upgrade buttons and social media links, aiming to convert free users by emphasizing productivity and writing enhancement features.
Grammarly journey
Why this works
**Why this works.** The subject line names the price, not the product - "get Pro at a discount for only $7.20/month" - so the reader's brain processes affordability as the primary reason to act, not feature richness. The pattern here is "lead with the economic barrier removed"; you can lift it for any expand-user email where price resistance blocks upgrade motion.
