Brand
Grammarly
Subject line
Welcome to Grammarly
Use case
Onboard Free UserAbout this email
This email functions as an onboarding and engagement message from Grammarly, introducing new users to its AI-powered writing assistant features. It has a clear, structured layout with multiple sections detailing what to expect, feature highlights, customization options, and upgrade prompts for premium plans. The tone is supportive, encouraging users to start using the product while emphasizing privacy protections and offering ongoing communication through preference settings and social media links.
Grammarly journey
Why this works
**Why this works.** Grammarly opens with what the user can *do immediately* (install, start writing, see corrections) rather than what Grammarly *is*, so free users feel momentum toward first value instead of abstract product description. The pattern here is "action before abstraction"; you can lift it for any onboarding email where you need to convert passive signups into active users before they forget why they registered.
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