Brand
Figma
Subject line
Les intervenants de Config 2024 dévoilés !
Use case
Educate & EngageAbout this email
This email functions as an event announcement and invitation for Figma's Config 2024 conference. It highlights the speaker lineup and topics, offers a 50% discount to encourage early registration, and provides direct links to learn more about each speaker and to reserve event tickets. The structure is visually rich with images and call-to-action buttons, maintaining a professional yet inviting tone to drive engagement and ticket sales.
Figma journey
Why this works
**Why this works.** Figma leads with speaker names and faces instead of abstract conference themes, forcing the decision to attend based on who's teaching rather than what the title promises. The pattern here is "people before topics"; you can lift it for any conference or educational event invite where attendee caliber matters more than curriculum.
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