Just launched: Config 2025 agenda — email screenshot from Figma
Figma logo

Brand

Figma

Subject line

Just launched: Config 2025 agenda

Figma
March 18, 2025

About this email

This email serves as an event invitation and promotional announcement for Config 2025, a design and development conference in San Francisco. It is structured with a clear call to action encouraging recipients to register, highlights notable speakers with images and brief titles, and provides multiple links to explore the agenda, speaker lineup, and sponsors. The tone is professional yet enthusiastic, aiming to generate excitement and urgency around the event registration deadline.

Figma journey

Emails in library 40
Journey span About 1 year and 6½ months
Avg. send gap ~14 days
See all Figma emails

Why this works

**Why this works.** Figma leads with "Just launched" in the subject line, which signals scarcity and newness rather than asking you to attend an event - this makes the agenda itself the hook, not the obligation. The pattern here is "announce the artifact, not the ask"; you can lift it for any conference or event invite where the content (speakers, sessions, schedule) is more compelling than the registration friction.