Brand
Figma
Subject line
Just launched: Config 2025 agenda
Use case
Educate & EngageAbout this email
This email serves as an event invitation and promotional announcement for Config 2025, a design and development conference in San Francisco. It is structured with a clear call to action encouraging recipients to register, highlights notable speakers with images and brief titles, and provides multiple links to explore the agenda, speaker lineup, and sponsors. The tone is professional yet enthusiastic, aiming to generate excitement and urgency around the event registration deadline.
Figma journey
Why this works
**Why this works.** Figma leads with "Just launched" in the subject line, which signals scarcity and newness rather than asking you to attend an event - this makes the agenda itself the hook, not the obligation. The pattern here is "announce the artifact, not the ask"; you can lift it for any conference or event invite where the content (speakers, sessions, schedule) is more compelling than the registration friction.
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Ce qui vous attend à Config 2025
Config keynote starts soon
Invitation Office Hour Figma - Impact Dev Mode pour Designers et Développeurs
La keynote de la Config commence bientôt
Les intervenants de Config 2024 dévoilés !
Les places pour le programme Config sont disponibles. Inscrivez-vous dès maintenant.