Ce qui vous attend à Config 2025

Figma

February 5, 2025

Use case

Educate & Engage

Tags

Conference Invite IRL Event

About this email

This email serves as an invitation and informative preview for Figma's Config 2025 event, held in May. It is structured with a friendly introduction, highlights of the event such as keynote speakers, product launches, actionable conferences, and networking opportunities, followed by clear calls-to-action for registration both onsite and online. The tone is enthusiastic and community-focused, encouraging participation by showcasing the value and accessibility of the event, including remote attendance options and emphasizing creative collaboration.

Figma journey

Emails in library 40

Journey span About 1 year and 6½ months

Avg. send gap ~14 days

See all Figma emails

Why this works

**Why this works.** Figma leads with "Ce qui vous attend" (what awaits you) in French, signaling immediate localization and removing the friction of non-English speakers deciding if the event is for them. The pattern here is "remove language as a barrier before asking for commitment"; you can lift it for any conference or IRL event invitation where your audience spans multiple regions and you want to increase registration rates across international segments.