Config keynote starts soon — email screenshot from Figma
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Brand

Figma

Subject line

Config keynote starts soon

Figma
May 7, 2025

About this email

This email serves as an invitation to Figma's major product launch event, Config 2025, highlighting the keynote that starts at 9AM PDT. It features a clear call-to-action to register for the event, includes branded imagery and social media links, and maintains a professional yet enthusiastic tone to generate anticipation and ensure attendance. The structure is concise with prominent registration buttons and event reminders, optimized to engage the product team audience.

Figma journey

Emails in library 40
Journey span About 1 year and 6½ months
Avg. send gap ~14 days
See all Figma emails

Why this works

**Why this works.** The subject line "Config keynote starts soon" creates urgency by naming the specific time-bound moment instead of promoting the event itself, which makes readers feel like they're already late and need to act now. The pattern here is "proximity over promotion"; you can lift it for any conference or live event email where the gap between send time and start time is under 24 hours and you want registrants to show up rather than bookmark.