Brand
Freepik
Subject line
Welcome to Premium
Use case
Onboard Paid UserAbout this email
This email serves as a welcome and onboarding communication for new Premium individual users of Freepik. It is structured with visually engaging images, bold headings, and multiple sections highlighting key features such as access to Premium content credits, AI creative tools, templates, premium stock content, and video resources. The tone is enthusiastic and encouraging, aiming to motivate users to explore and utilize the full range of their Premium plan benefits while providing easy access to support and social media channels.
Freepik journey
Why this works
**Why this works.** The email leads with concrete access unlocked (Premium content credits, AI tools, templates) rather than plan features, so new users immediately understand what they can now do, not what they now own. The pattern here is "actions before attributes"; you can lift it for any onboarding email where you want paid users to activate quickly by showing them the specific workflows they just gained permission to run.
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