Brand
Loom
Subject line
We're updating our Customer Agreement
Use case
Educate & EngageTags
About this email
This email informs Loom users about the integration of Loom into Atlassian products and the application of the Atlassian Customer Agreement to Loom subscriptions. The structure includes a brief introduction, key points highlighting the new agreement's benefits, and links to legal details and FAQs for further information. The tone is professional and reassuring, aiming to clarify changes and maintain customer trust during the transition.
Loom journey
Why this works
**Why this works.** The subject line names the administrative action ("updating") rather than burying the news in corporate jargon, which trains readers to open because they expect clarity about what changes for them, not legal theater. The pattern here is "lead with the verb, not the document"; you can lift it for any terms-of-service or policy-change email where users need to scan fast and decide whether action is required.
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