Brand
Loom
Subject line
Jonathan, we want to hear from you!
Use case
Request FeedbackTags
About this email
This email from Loom targets experienced users, congratulating them and introducing two new video editing features: Live Rewind and Edit Video by Transcript. Structured with a welcoming and appreciative tone, it highlights the features, provides visual aids, and encourages user feedback through direct contact. The style is informative yet personal, fostering engagement and product improvement collaboration.
Loom journey
Why this works
**Why this works.** The subject line uses the recipient's first name paired with an emotional appeal ("we want to hear from you") instead of leading with features or product updates, which makes experienced users feel valued as collaborators rather than passive consumers. The pattern here is "invite opinion before announcing change"; you can lift it for any feature-release email where you want power users to feel like co-creators and actually respond with usable feedback.
