Brand
Figma
Subject line
We've updated our Terms of Service
Use case
Educate & EngageTags
About this email
This email from Figma informs users of upcoming updates to the Terms of Service specifically for Starter and Professional plans. It is structured with a clear explanation of the reason for updates, links to view the current and new terms, and the effective date, all conveyed in a professional and straightforward tone. The email includes branding and social media links, reinforcing company identity while encouraging users to review the changes.
Figma journey
Why this works
**Why this works.** Figma leads with "we've updated" rather than "please review our new terms," shifting the frame from compliance burden to completed action, which reduces the friction of opening an email about legal documents. The pattern here is "completed action before required action"; you can lift it for any compliance or policy update email where you need users to acknowledge changes without triggering deletion reflexes.
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