Early access to UI3 has been enabled for your account

Figma

September 18, 2024

Use case

Educate & Engage

Tags

Beta Testing New Feature(s) Nudge

About this email

This email announces early beta access to a redesign of Figma's interface, explaining what users can expect and how to navigate the new experience. It details features like the ability to revert to the old design, separate access to AI features, and collaborative implications. The tone is informative and encouraging, structured with bullet points for clarity and includes multiple links to resources and social media.

Figma journey

Emails in library 40

Journey span About 1 year and 6½ months

Avg. send gap ~14 days

See all Figma emails

Why this works

**Why this works.** Figma leads with the access grant itself ("has been enabled for your account") rather than the feature announcement, making the reader feel selected and immediately able to act rather than pitched to. The pattern here is "status change before feature description"; you can lift it for any beta or early-access email where you want users to feel like insiders who can start experimenting now, not audiences being sold on why they should care.