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Brand
Jira
Subject line
Last chance to keep your plan!
Atlassian Jira
June 21, 2025
Use case
Win Back Churned UserAbout this email
This email serves as a pre-dunning notification from Atlassian Jira to a user named Jonathan, warning about the potential loss of the Jira Premium plan due to unpaid charges or lack of payment details. The structure is clear and focused, starting with a personal, somewhat urgent greeting, followed by direct calls to action to either retain the current plan or explore alternatives. The tone balances urgency with reassurance, providing explicit next steps and customer support options, combined with legal and social media footer links for credibility and connectivity.
Jira journey
Emails in library 11
Journey span About 2 months and 3 weeks
Avg. send gap ~9 days
See all Jira emails
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