Brand
Jira
Subject line
Your no-cost, trial period on Jira paid plan has ended
Use case
Onboard Free UserAbout this email
This email functions as a notification to inform the user that their no-cost Premium trial of Jira has ended, and they have been converted to a paid Premium plan. The structure is straightforward, beginning with a personalized greeting, followed by details about the billing process, including prorated charges and invoice timing. The tone is professional and helpful, with clear directions to view subscription details and contact support if needed, supported by branded visual elements and relevant links.
Jira journey
Why this works
**Why this works.** The subject line states the consequence (trial ended) rather than the opportunity (upgrade now), which prevents the email from feeling like a sales pitch and instead positions Atlassian as a transparent partner delivering expected information. The pattern here is "lead with the truth, not the ask"; you can lift it for any trial-expiration or billing-change email where users need to understand what happened to their account before deciding whether to stay.
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