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Brand
Jira
Subject line
We’ve switched you to the Jira Free plan
Atlassian Jira
June 25, 2025
Use case
Win Back Churned UserAbout this email
This email informs the user, Jonathan, that his Jira subscription has been switched to the Free plan, highlighting the limitation of features compared to his previous plan. The structure includes a clear header with a personalized greeting, followed by concise information about the plan change and options to explore other plans or contact support. The tone is straightforward and supportive, aiming to retain the user by providing upgrade options and accessible help links.
Jira journey
Emails in library 11
Journey span About 2 months and 3 weeks
Avg. send gap ~9 days
See all Jira emails
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