Brand
Paypal
Subject line
We're making some changes to our PayPal legal agreements
Use case
Educate & EngageTags
About this email
This educate & engage email from Paypal uses the subject line "We're making some changes to our PayPal legal agreements". Tagged as Terms of Use Update, it was sent on January 7, 2025 as part of Paypal's lifecycle sequence. Ongoing educational emails like this drive deeper product adoption by surfacing underused features, sharing best practices, and keeping users engaged throughout the lifecycle.
Paypal journey
Why this works
**Why this works.** The subject line leads with the action users must prepare for ("We're making some changes") rather than burying it behind legal jargon, so readers immediately understand this is a notification they can't ignore or defer. The pattern here is "lead with the consequence, not the policy"; you can lift it for any terms update or compliance email where you need users to read and acknowledge before a hard deadline.
More from Paypal
More Educate & Engage emails
Browse all Educate & Engage emails →
Create faster: One idea, many styles ⚡
Don’t miss this: Upscale Conf 2025 starts tomorrow
Jonathan, here's your most productive workflow yet—learn how to build it! 🚀
Your front-row seat to creativity—Upscale Conf 2025 is live
🍌 Consistent visuals with Google Nano Banana
(Digistorms) HTTPS page has internal links to HTTP: 1 URL
