Brand
Paypal
Subject line
Help grow your business – sell online with PayPal
Use case
Educate & EngageAbout this email
This educate & engage email from Paypal uses the subject line "Help grow your business – sell online with PayPal". Tagged as Feature Usage Nudge, Product Education, it was sent on October 8, 2024 as part of Paypal's lifecycle sequence. Ongoing educational emails like this drive deeper product adoption by surfacing underused features, sharing best practices, and keeping users engaged throughout the lifecycle.
Paypal journey
Why this works
**Why this works.** The subject line leads with the business outcome (grow your business) instead of the feature (sell online), so recipients open because they want growth, not because PayPal wants them to click. The pattern here is "outcome before tool"; you can lift it for any feature usage nudge where the user's job-to-be-done matters more than the product capability you're promoting.
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