Brand
Paypal
Subject line
Help grow your business – sell online with PayPal
Use case
Educate & EngageAbout this email
This educate & engage email from Paypal uses the subject line "Help grow your business – sell online with PayPal". Tagged as Feature Usage Nudge, Usage Expansion, Product Education, it was sent on July 11, 2024 as part of Paypal's lifecycle sequence. Ongoing educational emails like this drive deeper product adoption by surfacing underused features, sharing best practices, and keeping users engaged throughout the lifecycle.
Paypal journey
Why this works
**Why this works.** The subject line leads with the business outcome ("Help grow your business") rather than the feature name, so recipients open because they care about growth, not because PayPal wants to teach them about a payment tool. The pattern here is "outcome in subject, feature in body"; you can lift it for any feature usage nudge or product education email where you need users to care enough to open before you can show them what to do.
More from Paypal
More Educate & Engage emails
Browse all Educate & Engage emails →
Create faster: One idea, many styles ⚡
Don’t miss this: Upscale Conf 2025 starts tomorrow
Jonathan, here's your most productive workflow yet—learn how to build it! 🚀
Your front-row seat to creativity—Upscale Conf 2025 is live
🍌 Consistent visuals with Google Nano Banana
(Digistorms) HTTPS page has internal links to HTTP: 1 URL
