Brand
Paypal
Subject line
We're making some changes to our PayPal legal agreements
Use case
Educate & EngageTags
About this email
This educate & engage email from Paypal uses the subject line "We're making some changes to our PayPal legal agreements". Tagged as Terms of Use Update, it was sent on July 15, 2024 as part of Paypal's lifecycle sequence. Ongoing educational emails like this drive deeper product adoption by surfacing underused features, sharing best practices, and keeping users engaged throughout the lifecycle.
Paypal journey
Why this works
**Why this works.** The subject line leads with "we're making changes" instead of burying the update in legal jargon, which signals that action from the user might be required and creates mild urgency without false alarm. The pattern here is "transparency through plain language in compliance announcements"; you can lift it for any terms-of-service or policy update email where you want users to actually read it instead of archive it.
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