Brand
SurveyMonkey
Subject line
Share feedback on our newsletter
Use case
Request FeedbackTags
About this email
This email invites recipients to participate in a survey to customize the SurveyMonkey newsletter content according to their preferences. The structure is user-friendly, featuring multiple calls to action with prominent, animated buttons and images encouraging survey participation. The tone is engaging and customer-focused, aiming to gather feedback to improve future communications while also promoting related webinars, product features, and resources with well-organized links and a clear unsubscribe option.
SurveyMonkey journey
Why this works
**Why this works.** SurveyMonkey leads with a direct ask for feedback rather than burying the survey link in product updates or feature announcements, so subscribers feel heard instead of sold to. The pattern here is "permission before promotion"; you can lift it for any feedback-request email where gathering data upfront justifies future marketing moves and builds trust faster than pushing features.
