Brand
SurveyMonkey
Subject line
Have you tried these 3 free features yet?
Use case
Onboard Free UserAbout this email
This email is a promotional message from SurveyMonkey aimed at registered users or interested prospects. It highlights key features available with a free account, such as creating quizzes with instant results, conducting anonymous surveys for honest feedback, and collaborating on surveys with team members. The email is visually rich with animated and static images, multiple clickable call-to-action buttons linking to product tours, webinars, and additional resources, structured to both educate and encourage user engagement. The tone is informative, friendly, and encouraging, designed to motivate users to explore SurveyMonkey's capabilities further.
SurveyMonkey journey
Why this works
**Why this works.** The subject line frames three features as undiscovered territory ("Have you tried these yet?"), which triggers curiosity and mild FOMO in users who installed but never activated - they assume they're missing something valuable rather than being sold. The pattern here is "position features as user wins the account holder hasn't claimed"; you can lift it for any onboarding nudge where you want inactive free users to realize their own blind spot, not your feature roadmap.
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(Step 1) Start generating more leads with your forms and landing pages
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(Step 3) Gain insights and improve results with website tracking and marketing reports
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