Brand
SurveyMonkey
Subject line
Newsletter: June 2025
Use case
Educate & EngageAbout this email
This email serves as a monthly update from SurveyMonkey, highlighting new features, resources, and upcoming events for users. The structure is sectioned with visual elements including images, animated gifs, and clear calls to action linking to educational content (webinars, templates, research), product information, and user preferences. The tone is informative and encouraging, designed to engage users with expert tips and drive usage of SurveyMonkey's tools and resources.
SurveyMonkey journey
Why this works
**Why this works.** The subject line strips all specificity - "Newsletter: June 2025" - which paradoxically increases open rates because readers expect curated value rather than a single product pitch, lowering the friction to open. The pattern here is "signal curation, not promotion"; you can lift it for any monthly or recurring newsletter where you want existing users to stay engaged without triggering spam-folder instincts.
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