Brand
SurveyMonkey
Subject line
Don't leave your survey hanging
Use case
Win Back Churned UserAbout this email
This is a promotional email from SurveyMonkey encouraging users to complete their surveys by adding pre-written questions from the Question Bank. The email incorporates multiple call-to-action buttons and animated images to guide users through the simple three-step process of selecting a survey, navigating to the design section, and launching the survey with expert-written questions. The tone is friendly and instructional, complemented by links to upcoming webinars and various product, resource, and preference management options in the footer for additional user support.
SurveyMonkey journey
Why this works
**Why this works.** The subject line "Don't leave your survey hanging" names the user's incomplete action (not the feature or benefit), which reactivates guilt and accountability in churned users who abandoned mid-workflow. The pattern here is "surface the unfinished task before the solution"; you can lift it for any inactivity nudge where users have started something and stopped, because completion anxiety beats feature education.
