Brand
Loom
Subject line
We want your feedback!
Use case
Request FeedbackTags
About this email
This email from Loom invites users to provide feedback on their new and improved editing features through a survey, offering an incentive of a chance to win one of twenty $50 gift cards. The structure is straightforward, including a personalized greeting, a brief intro to the new features, clear calls to action with multiple survey links, and details about the reward and deadline. The tone is friendly and professional, aiming to engage users in product improvement while expressing appreciation for their participation.
Loom journey
Why this works
**Why this works.** The subject line uses a first-person plural verb ("We want") instead of asking users to do something, which flips the psychological frame from obligation to collaboration and makes participation feel like a gift to Loom rather than a chore for the user. The pattern here is "invert the ask into a confession of need"; you can lift it for any feedback request where you want to reframe user effort as helping the product team solve a real problem.
