Thank you for your payment

Loom

November 9, 2023

Use case

Transactional Emails

Tags

Payment Receipt

About this email

This email serves as a payment confirmation for a SaaS subscription, specifically informing the user that their workspace account 'Digistorms' has been charged $15.00 for their Loom subscription. The structure is straightforward, starting with a thank you message, followed by payment details, and provides direct links to view detailed charges, download the invoice, and manage notification settings. The tone is professional, clear, and customer-friendly, aiming to reassure the customer and facilitate easy access to billing information.

Loom journey

Emails in library 41

Journey span About 1 year and 5 months

Avg. send gap ~13 days

See all Loom emails

Why this works

**Why this works.** The email leads with "thank you" before any billing details, which reframes a potentially anxiety-inducing moment (seeing a charge) as gratitude for the customer's commitment, not a demand for money. The pattern here is "acknowledge the relationship before the transaction"; you can lift it for any payment confirmation or renewal email where you want to strengthen retention instead of just proving a charge went through.