Brand
Hunter.io
Subject line
New sign in to your Hunter account
Use case
Transactional EmailsAbout this email
This email from Hunter.io serves as a security alert informing the user about a login to their account from a new IP address and location. It is structured with a clear explanation of the detected activity, reassurance if the action was legitimate, and a call to action with a password reset link if the user did not authorize the login. The tone is cautious and supportive, emphasizing account security and user safety, while maintaining a professional and straightforward approach.
Hunter.io journey
Why this works
**Why this works.** Hunter leads with "New sign in" instead of "Suspicious activity" or "Security alert," which makes legitimate users feel informed rather than panicked, so they read through to completion instead of rage-deleting. The pattern here is "name the observation, not the threat"; you can lift it for any security or account-change transactional email where you need users to verify rather than abandon.
