Brand
Loom
Subject line
Your 2023 in Review: What Type of Loom Personality Are You?
Use case
Celebrate MilestonesAbout this email
This email functions as a personalized year-in-review report for Loom users, showcasing their unique usage style and statistics from the past year. The structure opens with a friendly introduction to the concept of a 'Loom personality,' followed by detailed stats that quantify the user's video editing habits, meeting eliminations, and filler word removals. The tone is encouraging and celebratory, using user data to engage with the recipient while promoting Loom's features and upcoming updates, wrapped with social sharing prompts and clear calls-to-action.
Loom journey
Why this works
**Why this works.** The subject line reframes annual usage data as a personality quiz result, not a metrics dump, so users open expecting entertainment rather than a performance review. The pattern here is "gamify the stat"; you can lift it for any usage summary or milestone email where you want users to share instead of just acknowledge.
