Brand
Loom
Subject line
Your 2024 in Review: What Type of Loom Personality Are You?
Use case
Celebrate MilestonesTags
About this email
This email from Loom provides a personalized end-of-year recap, highlighting the recipient's unique usage patterns and style on the platform, termed their "Loom personality." It includes statistical summaries such as the number of recordings, meetings eliminated, and time saved, paired with playful titles and badges like "The Elite Editor." The structure features branded visual headers, engaging data points, social sharing options, and links to upcoming features, maintaining a friendly, celebratory, and motivational tone aimed at reinforcing user engagement and encouraging social sharing.
Loom journey
Why this works
**Why this works.** Loom frames the year-end recap as a personality quiz result ("What Type of Loom Personality Are You?") rather than a dry metrics dump, so users feel recognized as individuals instead of statistics and immediately want to share their badge on social. The pattern here is "gamify the metric into an identity"; you can lift it for any usage summary or milestone email where you want users to share their achievement socially rather than delete it.
