Bluesky is taking off! 🚀

Mike from Buffer

December 4, 2024

Use case

Educate & Engage

Tags

Usage Expansion

About this email

This promotional and informational email from Buffer introduces Bluesky, emphasizing its rapid user growth and popularity. It provides quick access to resources like a video guide and a feature list for new or prospective users, encouraging the connection of Bluesky accounts to Buffer. The tone is enthusiastic, supportive, and action-oriented, with visually distinct calls-to-action and helpful links for customer support and subscription management.

Buffer journey

Emails in library 29

Journey span About 1 year and 7½ months

Avg. send gap ~21 days

See all Buffer emails

Why this works

**Why this works.** The subject line "Bluesky is taking off! 🚀" names the market momentum, not Buffer's feature, so readers feel they're missing out on a trend rather than being sold a tool update. The pattern here is "lead with the outside event, not your inside capability"; you can lift it for any usage expansion email where you want existing users to adopt a new platform integration because their audience is already there.