Brand
Buffer
Subject line
Facebook Stories scheduling is here
Use case
Announce New FeaturesAbout this email
This email from Buffer announces the new feature of scheduling Facebook Stories videos, emphasizing the platform's reach of over 500 million daily viewers and its ability to post simultaneously to multiple social channels. The email includes clear calls to action with links to connect a Facebook page, a personal sign-off from Mike, and additional resources about new 2024 features. It concludes with social media icons and options for subscription management, maintaining a friendly, enthusiastic tone throughout.
Buffer journey
Why this works
**Why this works.** The subject line names the completed capability (scheduling is here) rather than asking users to learn about a new tool, so readers immediately understand the job they can now do without opening. The pattern here is "outcome first, not feature announcement"; you can lift it for any product update email where users care more about what they can accomplish than what you built.
