Brand
Buffer
Subject line
Feeling stuck on what to post? This might help
Mike from Buffer
May 29, 2025
Use case
Announce New FeaturesAbout this email
This email is a product update from Buffer introducing their new Template Library feature designed to help users overcome writer's block and maintain consistent content creation. The structure is straightforward, opening with a relatable pain point followed by a description of the feature benefits and a clear call-to-action link to try the library. The tone is encouraging and supportive, with an informal and friendly style aimed at engaging users and soliciting feedback for ongoing development.
Buffer journey
Emails in library 29
Journey span About 1 year and 7½ months
Avg. send gap ~21 days
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