Brand
Buffer
Subject line
Buffer changed a lot last year...
Mike from Buffer
January 9, 2024
Use case
Announce New FeaturesTags
About this email
This email from Buffer highlights the top 11 product updates released over the past year, featuring new capabilities like an AI Assistant, Mastodon support, Instagram Stories scheduling, and improved integrations. The structure includes a friendly opening, a bullet list of enhancements each with an emoji for visual appeal, a call to action inviting users to explore these features, and a personal sign-off from the team. The tone is warm, engaging, and celebratory, reinforcing Buffer's commitment to improving the user experience and encouraging ongoing interaction.
Buffer journey
Emails in library 29
Journey span About 1 year and 7½ months
Avg. send gap ~21 days
See all Buffer emails
