Brand
Freepik
Subject line
Reminder! -40% now on annual Premium
Use case
Expand UserAbout this email
This promotional email from Freepik offers a limited-time 40% discount on upgrading to an annual premium plan for AI-assisted content creation. The email is visually rich with multiple images, icons, and branded links, structured to highlight the benefits of switching to annual billing such as instant credit replenishment and cost savings. The tone is urgent yet encouraging, emphasizing simplicity, value, and creative freedom while inviting the user to engage through various social media and support links.
Freepik journey
Why this works
**Why this works.** The subject line leads with "Reminder" instead of "Discount" or "Sale," which reframes the email as a time-sensitive obligation the user is already aware of rather than a cold pitch, lowering resistance to the open. The pattern here is "obligation over offer"; you can lift it for any upgrade or expansion email where the user has already experienced the product and needs a nudge to commit rather than persuasion to try.
