Brand
SemRush
Subject line
Get more done without limits on your plan
Use case
Win Back Churned UserAbout this email
This email promotes an upgrade from Semrush's free plan to their Pro plan. It acknowledges the user's active usage and outlines the enhanced features and benefits available with Pro, such as increased data access, historical competitor analysis, content marketing tools, and a significantly higher daily request limit. The structure is visually supported with images and icons, uses direct, encouraging language, and provides clear call-to-action options for upgrading or exploring alternatives.
Why this works
**Why this works.** The subject line removes the feature jargon and instead names the outcome the user is already seeking - "more done" - which reframes the upgrade as removing friction they've already felt, not adding complexity. The pattern here is "name the problem state, not the solution state"; you can lift it for any upgrade email to churned or usage-maxed users where the friction point (hitting limits) is more motivating than the feature list.
