Brand
Loom
Subject line
Get your free trial of the best of Loom 🚀
Use case
Educate & EngageAbout this email
This marketing email from Loom promotes a free trial for their new Business + AI package, highlighting advanced video creation and editing features powered by AI. The email is visually structured with multiple linked images demonstrating product capabilities, accompanied by clear, compelling calls-to-action to start the trial without credit card requirements. The tone is enthusiastic and encouraging, aiming to engage users by emphasizing ease of use, enhanced creative control, and limited-time access to premium features.
Loom journey
Why this works
**Why this works.** The subject line bundles the offer (free trial) with the outcome (best of Loom), not the feature (AI), so it signals immediate value rather than technical novelty that existing users might skip. The pattern here is "lead with access to the best version, not the newest feature"; you can lift it for any usage expansion email where you're pushing existing users into a higher tier and need them to see the upgrade as a capability unlock, not a learning burden.
More from Loom
More Educate & Engage emails
Browse all Educate & Engage emails →
Create faster: One idea, many styles ⚡
Don’t miss this: Upscale Conf 2025 starts tomorrow
Jonathan, here's your most productive workflow yet—learn how to build it! 🚀
Your front-row seat to creativity—Upscale Conf 2025 is live
🍌 Consistent visuals with Google Nano Banana
(Digistorms) HTTPS page has internal links to HTTP: 1 URL
