Brand
Monday
Subject line
Your trial ends tomorrow
Use case
Onboard Free UserAbout this email
This email is a trial expiration reminder from monday.com, urging the user to make a decision before their free trial ends tomorrow. It uses a direct and urgent tone, highlighting the benefits the user has enjoyed during the trial and encouraging them to choose a paid plan to continue using the service. The structure includes a strong call to action with links to select a plan and visual elements to reinforce the message.
Monday journey
Why this works
**Why this works.** The subject line states the hard deadline ("ends tomorrow") rather than asking the user to "upgrade now," which triggers loss aversion faster than any benefit-focused pitch and forces immediate calendar awareness. The pattern here is "scarcity through specificity"; you can lift it for any trial expiration or limited-time offer email where you need users to convert before they forget or deprioritize.
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