Brand
Monday
Subject line
Don’t just take our word for it.
Use case
Onboard Free UserAbout this email
This marketing email from monday.com aims to showcase the platform's credibility and effectiveness by featuring success stories from notable customers like FARFETCH, Canva, Black Mountain, and Officeworks. Structured with engaging headlines, customer testimonials, images, and direct links to detailed case studies, it encourages recipients to explore how diverse organizations have benefited from monday.com. The tone is professional and encouraging, emphasizing collaboration and productivity improvements, and includes additional resources like tutorials and a mobile app download prompt.
Monday journey
Why this works
**Why this works.** The subject line "Don't just take our word for it" names the objection (skepticism of vendor claims) before showing proof, so inactive free users feel permission to believe the social proof instead of dismissing it as marketing spin. The pattern here is "acknowledge doubt before removing it"; you can lift it for any onboarding reactivation email where users need credibility evidence to justify spending time on the product.
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