Brand
Aircall
Subject line
Jonathan, your Aircall trial is almost over
Use case
Onboard Free UserAbout this email
This email serves as a notification to the user that their 7-day free trial of the Aircall service is ending soon. It is structured with a friendly greeting, a clear call to upgrade with links to pricing plans and an option to contact sales, followed by helpful resources like the Help Center. The tone is encouraging and supportive, aiming to convert the user into a paying customer while offering assistance and clear next steps.
Aircall journey
Why this works
**Why this works.** The subject line names the expiration event itself ("trial is almost over"), not the feature or product, so Jonathan feels the pressure of scarcity before he even opens - this shifts the frame from "learn about pricing" to "act now or lose access". The pattern here is "trigger urgency through loss, not gain"; you can lift it for any trial expiration or limited-access email where you want users to convert rather than abandon.
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