⏰ Your Jira Premium trial is ending soon

Ashly Crow

June 6, 2025

Use case

Educate & Engage

Tags

Trial Expiration Warning Upgrade CTA

About this email

This email serves as a reminder to users about the imminent expiration of their 30-day Jira Premium trial. It provides a clear explanation of what happens when the trial ends, namely downgrading to the free version unless payment information is entered, and highlights Premium features through a linked chart for easy comparison. The tone is friendly and encouraging, with a direct call to action for continuing subscription, supported by visual brand elements, a personal sign-off from a customer advocate, and multiple support and community resource links for user assistance.

Jira journey

Emails in library 11

Journey span About 2 months and 3 weeks

Avg. send gap ~9 days

See all Jira emails

Why this works

**Why this works.** The subject line leads with the emoji and time-sensitive language ("ending soon") rather than burying urgency in the body, forcing a decision-making moment before the reader even opens - this pattern is "urgency in metadata, not buried in paragraphs"; you can lift it for any trial expiration or deadline-driven email where you need users to act before they procrastinate into churn.