Brand
Paypal
Subject line
Tell us what you think about PayPal Invoicing.
Use case
Request FeedbackTags
About this email
This request feedback email from Paypal uses the subject line "Tell us what you think about PayPal Invoicing.". Tagged as Survey, it was sent on March 21, 2024 as part of Paypal's lifecycle sequence. Feedback collection emails like this gather insights through NPS surveys, satisfaction requests, or qualitative questions that directly inform retention strategy and product decisions.
Paypal journey
Why this works
**Why this works.** The subject line uses a direct second-person prompt ("Tell us") that frames feedback as a conversation, not a compliance task, which increases open rates among users who feel heard rather than surveyed. The pattern here is "invitation over interrogation"; you can lift it for any feedback request or NPS email where you want users to respond honestly instead of delete reflexively.
