Brand
Miro
Subject line
Invite to Miro and get up to $500
Use case
Expand UserAbout this email
This email from Miro promotes their referral program by offering recipients a 10% discount for referred friends and up to $500 for each referral. The email is structured with a clear headline, program details, instructions on how to share the referral code, and multiple call-to-action buttons. It uses a friendly, encouraging tone, emphasizing the mutual benefits ('win-win') and includes links to FAQs and program terms for transparency.
Miro journey
Why this works
**Why this works.** The subject line leads with the incentive amount ($500) rather than the program name, so existing users open because they see personal gain immediately, not a request to do free marketing work. The pattern here is "lead with the reward, not the ask"; you can lift it for any referral or expansion email where you need to overcome the friction of asking power users to recruit on your behalf.
