Brand
Miro
Subject line
Enhancing Miro AI: What You Need to Know
Use case
Announce New FeaturesAbout this email
This email from Miro informs Free Plan users about a new policy starting February 3rd, 2025, regarding the storage of AI interactions to improve their AI features. It clearly differentiates impacted plans, details what AI interactions include, and emphasizes data protection and user control with opt-out options. The tone is professional and transparent, structured with explanations, FAQs, and multiple links to the Help Center and settings for further details.
Miro journey
Why this works
**Why this works.** Miro leads with a policy change that directly affects Free Plan users' product experience, then immediately clarifies which plans are impacted and how to opt out, so readers know within seconds whether they need to take action. The pattern here is "impact before explanation"; you can lift it for any feature deprecation or policy change email where users need to quickly assess personal relevance before deciding whether to read the full rationale.
