Get set for 2025 with Tables and Timeline 🚀

The Miro Team

December 5, 2024

Use case

Educate & Engage

Tags

Feature Usage Nudge

About this email

This email promotes Miro's new Tables and Timeline features, currently in beta, designed for planning, tracking, and prioritizing work directly on the canvas. It is visually structured with images, bullet points highlighting key functionalities like task management and progress tracking, and multiple clear calls to action inviting users to try templates for project planning and production timelines. The tone is energetic and encouraging, aimed at motivating users to integrate these tools into their workflow for better organization and collaboration.

Miro journey

Emails in library 18

Journey span About 8 months

Avg. send gap ~14 days

See all Miro emails

Why this works

**Why this works.** The subject line dates the feature launch to a specific moment (2025) rather than positioning it as timeless, which creates urgency by tying adoption to a natural planning cycle when users are already thinking about new workflows. The pattern here is "anchor feature adoption to existing user mindset shifts"; you can lift it for any feature usage email where you want power users to experiment with new tools during periods when they're already reorganizing work.