![[Action Required] Jump back in to Jira to keep your subscription — email screenshot from Jira](/email-screenshots/inactivity-nudge-from-jira-subscription-08122025.png)
Brand
Jira
Subject line
[Action Required] Jump back in to Jira to keep your subscription
Use case
Win Back Churned UserAbout this email
This email from Atlassian serves as an inactivity notification for a Jira site that has not been used recently, warning the user about impending deactivation. The structure is straightforward, beginning with a friendly reminder, followed by helpful links for support and customer stories, and a clear call to action to log in to the site. The tone is courteous and supportive, emphasizing assistance and community engagement while clearly communicating the consequences of continued inactivity.
Jira journey
Why this works
**Why this works.** The subject line frontloads "[Action Required]" and frames login as a subscription-preservation task, not a feature re-discovery, so inactive users understand the cost of inaction before opening. The pattern here is "lead with consequence, not invitation"; you can lift it for any win-back or downgrade-save email where users need to move quickly to avoid losing access or paying more.
