![[Action Required] Jump back in to Jira to keep your subscription — email screenshot from Jira](https://cdn.prod.website-files.com/6669acc77ba72bcf56a022e8/689ef39b1d76e02942393851_f02091c0-a76d-4499-b680-1f5e439bd97c.png)
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Brand
Jira
Subject line
[Action Required] Jump back in to Jira to keep your subscription
August 12, 2025
Use case
Win Back Churned UserAbout this email
This email from Atlassian serves as an inactivity notification for a Jira site that has not been used recently, warning the user about impending deactivation. The structure is straightforward, beginning with a friendly reminder, followed by helpful links for support and customer stories, and a clear call to action to log in to the site. The tone is courteous and supportive, emphasizing assistance and community engagement while clearly communicating the consequences of continued inactivity.
Jira journey
Emails in library 11
Journey span About 2 months and 3 weeks
Avg. send gap ~9 days
See all Jira emails
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